"Toddleroo" Character Design

S-26 is a leading brand of toddler milk formula in Australia. A kangaroo cuddly toy clutching a blanket was made as a give away with the tins of formula. My brief was to design a 2D version of the "Toddleroo" character to be embroidered on the blanket.

Toddleroo character design

My sketch book rough workings

Toddleroo and 24 000 of it's siblings

Final embroidered design on blanket

Toddleroo blankets rolled up and ready to go

Final packaged product, S-26 Gold Toddler Formula Toddleroo

Toddleroo gift give away - soft toy with snuggle blanket

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