"Toddleroo" Character Design

S-26 is a leading brand of toddler milk formula in Australia. A kangaroo cuddly toy clutching a blanket was made as a give away with the tins of formula. My brief was to design a 2D version of the "Toddleroo" character to be embroidered on the blanket.

Toddleroo character design
My sketch book rough workings
Toddleroo and 24 000 of it's siblings
Final embroidered design on blanket
Toddleroo blankets rolled up and ready to go
Final packaged product, S-26 Gold Toddler Formula Toddleroo
Toddleroo gift give away - soft toy with snuggle blanket
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